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Unlock the Secrets of The New Customer Journey
Ultimately, we are all looking to deliver great Customer Experience to drive sales, loyalty and revenue in our business. How? Here we unlock the secrets! Last week we took our first steps on the path...
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Are you Drowning in the Data Deluge? Here’s How to Swim
How to Supercharge Your Business One of the most frequent stumbling blocks to delivering superior CX is your organisation’s data – the theme of this blog. Information or Intelligence? Most business...
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Successful Segmentation – How to Work Your Data Assets
What is segmentation and why is it so important? The process of customer segmentation splits customers into groups based on specific and relevant shared characteristics, such as demographics,...
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Why ‘Customer Lifetime Value’ Matters To Your Business
Why ‘Customer Lifetime Value’ Matters To Your Business Here’s a question for you: do you know who your most valuable customers are? In my experience, companies large and small make the mistake – at...
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How To Keep Your Customers Coming Back For More
Last week we touched on the importance of steering clear of guesswork and assumptions when it comes to identifying your most profitable customers. The logical next step from this – and the topic of...
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Sealing The Deal: All You Need To Know About Customer Acquisition
Over the last couple of weeks we have focused our attention on how to retain your most valuable customers by building brand loyalty and securing repeat sales. Although retention is vitally important,...
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Embracing The New Customer Journey: Top Tips To Get Your Staff On Board
When challenging the status quo in the business world, a certain degree of resistance is inevitable. In fact, according to a Forbes article citing research from Harvard Business School, 70% of all...
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Drive Customer Success and Business Productivity With CRM
Having examined your customers’ evolving expectations in detail and identified where you may need to rethink your business processes, this week we turn to the practical matter of how Customer...
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Use a CRM to Successfully Manage your Contacts & Boost Productivity
Contact management is an integral part of any organization, and doing it well helps you form strong relationships with people and businesses alike. Proper contact management within a CRM can assist...
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Maximizer CRM #TipTuesdays Round Up
Whether you are already an existing Maximizer customer or thinking of purchasing our CRM solution, we want to ensure that you get the most from your CRM investment. We do this in many ways (see...
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